Environmental Scan of Amazon and Nike Essay Example

Environmental Scan of Amazon and Nike Essay Example Environmental Scan of Amazon and Nike Paper Environmental Scan of Amazon and Nike Paper Amazon was once very plain and unattractive but was still the primary bookseller for consumers on the Web, and Nikkei was a small growing firm that made athletic shoes imported from Japan, making its presence in the American market. Today, however with the introduction of PESTLE Analysis, managers have been able to make effective decisions for their organizations. PESTLE Analysis permits a business to conduct an, analysis of four external factors that may impact the performance of the organization. These factors are: Political, Economic, Social, and Technological (CBS Business Network, 2011) Amazon as used these factors capitalizing on their strengths to threaten their expanding market. For example, through a technological point of view, telecommunications technologies for the Internet have been increasing giving consumers the ability to shop from their home computers, laptops, and cell phones. This is relevance to Amazon because it increases the frequency of use and sources for Internet by online shoppers. Amazon has integrated cloud computing into their business strategy, providing them the adaptation with the technology and cultural transitions. Cloud Computing gives Individuals the ability to access applications at any moment, having every piece of data you need for every aspect of your life at your fingertips and ready for use (PC Magazine, 2011). Amazon has been looking to improve internally with the use of their cloud computing market to enhance their web services attracting more consumers to their website, Amazon Web Services wants to be the data center for the world (Bloomberg, 2011). The strategy of Amazon in cloud computing is to influence consumers its huge databases and internal research and development strengths offering powerful tools, When cloud computing is adopted by an organization, they will find themselves thrown into the pool with the rest of the online world in many ways (ZED Net, 2011 Nikkei another leader in its market, founded in 1 962 by Bill Borrower and Phil Knight. What started out as a distributor of Japanese athletic shoes to American consumers later became a traditional and non-traditional distributor for more than 1 00 countries targeting its primary market regions: united States, Europe, Asia Pacific, and the Americas (Seeking Alpha, 2011 Unfortunately, one major factor that Nikkei has fallen toward criticism through outside external forces is their share of problems with labor and factory notations resulting in bad publicity and declining sales. Consumers believe that Nikkei, Inc. Has a social responsibility as a company to fix situations such as labor and factory conditions. Nikkei lays numerous amounts of strategies to target their consumers, athletes, and sportsmen. Nikkei strives on brand image, its association with a unique logo and slogan Just do it helps popularize their image worldwide in all areas of sport and fashion. Nines marketing strategy consists of brand image, Nines website, customer preference, and product differentiation, which helps hem separate themselves from competitors. They target the best professional athletes and athletic teams, giving Nikkei the ability to reach a large amount of athletes. Following their technique in promoting their image, Nikkei applies its products by associating success with product. For example, when an athletic team or athlete sponsors Nines brand of athletic shoes, the brand will be paired with a success story. This form of marketing can be described as brand positioning or brand architecture. Brand positioning can be best described as a motivational reason to buy ones product over others, is guided, directed and delivered by the brands benefits/reasons to buy; and it focuses at all points of contact with the consumer (Management study guide, 201 1). Nikkei creates value and sustains competitive advantage over other competitors with this technique because image is a big factor in todays markets, a large number Of consumers are likely to develop product intimacy; those who care more about the quality rather than the price. This takes us to Nines price strategy, which they target consumers who focus more on product intimacy and care less about the price. Giving Nikkei the advantage over other competitors setting higher prices for its products; consumers who believe a product to be of high quality are prone to pay a higher price. Apart from marketing strategies Nikkei has embellished on the expanding market of technology. In efforts to collaborate with issues of climate change in business the challenges and opportunities that growing organizations seek, Nikkei has designed a tool to advert such issues. They released a version of their Environmental Apparel Design Tool back in December 201 0 in hopes that companies would use it and build from it. In efforts to stay competitive within their market and sustain leadership of sports apparels, Nikkei has given designers this tool to gather information on their designs at earlier stages of production, constantly giving them feedback and educating them on how to make better choices (Borderline, 2010). This sets Nikkei apart giving the organization a competitive advantage. CONCLUSION In this rising market, measurement guidelines are tough to come by. Organizations can calculate market share and profitability to help measure their successes, but it can a bit difficult at times to compare. Nikkei is the larger company among the two, and looking at profitability it overshadows Amazons. Although Amazon continues to move forward, and its brand recognition and customer loyalty is strong. Using profit as a measurement guideline could be effective, but companies will need to keep track of different market segments to ensure they are not accepting less than the best outcome. Both companys have their strengths and advantages within their markets, Amazon leaders Of e-commerce and Nikkei leaders of brand positioning to market its products. Whatever the future brings, it is clear that hose two strong brands will continue their traditional core businesses techniques in search of additional lines of business.

POLITICAL COMMUNICATION, ADVOCACY AND CAMPAIGNING Essay

POLITICAL COMMUNICATION, ADVOCACY AND CAMPAIGNING - Essay Example In his autobiography, Decision points, Bush looked back at his role in those events with pride and no regret despite the controversy surrounding his decisions and the ensuing consequences (Bush 2010). This essay endeavors to look at the Bush’s controversial plan to attack the International news channel Al-Jazeera revealed in the Daily Mirror in 2005, as part of the American administration war against terrorism and Al-Qaida. A decision which surprised many international political observers when it was revealed, but which Bush has not denied in his autobiography. Founded in the 1990s, run by Qatar Media Corporation, and intended for Middle East viewers, Al-Jazeera is an international, initially Arabic, news and current affairs channel. Its headquarters are maintained at Doha in Qatar. Over the years, Al-Jazeera extended its network to cover many specialties. Its TV channels and the news are now broadcasted in many languages (Buzzle.com 2010). Unlike other government channels, Al-Jazeera is the only independent channel in the Middle East. It has always broadcasted unorthodox views and shows in crucial times such as live videos of Osama Bin Laden, especially after the 9/11 attack on the twin towers and during the exclusive and live coverage of the Afghanistan war. Its broadcasting policy owned it an international reputation and a wide range of audience. â€Å"It has earned the reputation of being notorious among the critics due to its inclination towards giving coverage to terrorists groups and showing violent footage from war-zones† (Buzzle.com 2010). The channel broadcasted videotapes of Muslim radicals that included Osama-Bin-Laden, Abu Musab al-Zarqawi and Ayman al-Zawahiri. Hoever, its broadcasting policy was not to the â€Å"taste† of many political observers however. For some it was perceived as â€Å"a propaganda machine and Osama bin Laden’s mouthpiece† (Miles 2006). Donald Rumsfeld for example objected that the channel

Torah History Research Paper Example | Topics and Well Written Essays - 1000 words

Torah History - Research Paper Example This paper discusses the probable history of Torah, a holy book of the Jews. In Hebrew, Torah means to demonstrate belief or decree. In general, terms â€Å"Torah† means Judaism written law and oral law. Torah first originated with Moses when God first spoke to him from the mount of Sinai, 50 days after their escape from Egyptian slavery. Jewish tradition believed that the book was dedicated to Moses except the last eight verses of Deuteronomy that talks of Moses death. According to Telushkin (2008), Torah shows how God wants Jews to live, and it contains 613 commandments that guide Jews way of life. Torah is written in Jewish language, which is the oldest Jewish language. It consists of the first five books of the Jewish bible also called the Pentateuch. However, some scholars believe that Torah has multiple authors, and it is a blend of four separate sources. It is believed that it was written in the 450 BCE and its sources include the Jahwist, Elohist, the Deutronomist and the priestly source. There is no deduction for this since many other authors have come up with their hypothesis of the evolution of Torah with no one consensus reached for it (Telushkin, 2008). ... Between fourth and second BC unknown authors came up and wrote about some prophets who had preceded them in many centuries. For instance, the book of Psalms, Jonah and Proverbs could not connect to the prophets they ascribed. Thus, the oldest part of Manual dates back 916 AD. In the second century Ad, some Jewish leaders incorporated all the materials they could find and prepared a Jewish bible. The Jewish oral laws remained unwritten until the third century Ad when Yahudah committed them into writing with a title â€Å"Mishnah.† Jews believed that together with the Torah Moses received from God as written law, he received some unwritten law that Jews needed to move from generation to generation. They called it Torah She bal Pei or Torah from the mouth. In Hebrew language, Pei numerically stands for 80 years, which is the age that Moses was when he led the Jews out of slavery. Torah from the mouth helped Jews to understand the method to observe the written law. According to Rh odes Jewish Museum, the oldest written Torah is about 800 years old. A comparison of the oldest Torah in the world with the current Torah reveals the following differences. First, the 800 year-old Torah has 45 lines per column while the present Torah has 42 lines per column. Secondly, the 800 year-old Torah consists of elongated letters while in the present Torah only certain letters are elongated. Thirdly, the 800 year-old Torah was written using an clear style that was last used about 400 years ago called â€Å"Petuhot.† Current Torahs use closed system between words called â€Å"stumot.† Fourthly, the primordial Torah has the word â€Å"yud† with an extra point or protrusion, which is absent in the current Torah, (Rhodes Jewish Museum, 2012). To establish a Torah, one needed to

Political philosophy Essay Example for Free

Political philosophy Essay Locke was born in the village of Wrington, Somerset, on August 29, 1632. He was educated at the University of Oxford and lectured on Greek, rhetoric, and moral philosophy at Oxford from 1661 to 1664. In 1667 Locke began his association with the English statesman Anthony Ashley Cooper, 1st earl of Shaftesbury, to whom Locke was friend, adviser, and physician. Shaftesbury secured for Locke a series of minor government appointments. In 1669, in one of his official capacities, In 1675, after the liberal Shaftesbury lost is power, Locke went to France. In 1679 he returned to England, but in view of his opposition to the Roman Catholicism favored by the English monarchy at that time, he soon found it expedient to return to France. From 1683 to 1688 he lived in Holland, and following the so-called Glorious Revolution of 1688 and the restoration of Protestantism to favor, Locke returned once more to England. The new king, William III, appointed Locke to the Board of Trade in 1696, a position from which he resigned because of ill health in 1700. He died in Oates on October 28, 1704. Empiricism Lockes empiricism emphasizes the importance of the experience of the senses in pursuit of knowledge rather than speculation or reasoning. The empiricist doctrine was first developed by the English philosopher sir Francis Bacon early in the 17th century, but Locke organized his ideas in an article in 1690 called Essay Concerning Human Understanding. He regarded the mind of a person at birth as a tabula rasa, a blank slate upon which experience brings knowledge, and did not believe in intuition or theories of instinct. Locke also held that all persons are born good, independent, and equal. Political Theories In his work Two Treatises of Government, written in 1690, John Locke attacked the theory of divine right of kings and the nature of the state. He also believed in religious freedom and in the separation of church and state. In Two Treatises of Government he argued that the power did and should not exist within the state but within the people. He continued to say that the state is supreme, but only if it is bound by what he called natural law. NATURAL LAW: Locke was not the first theorist to come up with natural law, in fact the idea was originated by ancient Greeks. Similar to Greeks, Locke argued that humans (in the state of nature) are free and equal. He stated that when humans enter society they surrender only the rights that are necessary for their security and for the common good. He believed that each individual has fundamental rights drawn from what is called the natural law. Many of Lockes political ideas, such as natural rights, property rights, the duty of the government to protect those rights, and the rule of the majority, were later incorporated in the U. S. Constitution. Also, his natural-rights theory provided a philosophical basis for both the American and French revolutions. Locke further preached that revolution was not only a right but often an obligation. Locke also advocated a system of checks and balances in government. This idea meant to comprise three branches, of which the legislative is more powerful than the executive or the judicial. Lockes influence in modern philosophy has been profound and, with his application of empirical analysis to ethics, politics, and religion, he remains one of the most important and controversial philosophers of all time. Among his other works are Some Thoughts Concerning Education (1693) and The Reasonableness of Christianity (1695).

Web Resources for Grief :: essays research papers

Websites on Issues Relating To Death & Dying   Ã‚  Ã‚  Ã‚  Ã‚  The web can be as useful or meaningless as you want it to be. I have found it to be a wealth of resources when it comes to needing information on anything. I guess part of that depends on whether or not a person can decipher between sites that are credible, and sites that are not. I have compiled ten sites that I have either known about through my personal experience as an active member in the death care industry, or through using simple search engine words to obtain sites that would pique my interest. In each web site description, I will mention what words I used in the search engine, if needed. I really didn’t know what to use for search words other than the very common words death, dying, and bereavement. I finally got to where I would go to websites that I didn’t particularly care for, but had found links to the ones I did like and find interesting and useful. I finally got a little bit more creative while browsing through the sites, giving me different ideas on different key words to use to give me variety in my search. I used AOL (who has keywords) and Google. http://www.funeralnet.com/ This is a web site I have known about through general knowledge because of my experience in funeral service. It is very informative and educative in the fields of death. It was last updated in 2002.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.adec.org/  Ã‚  Ã‚  Ã‚  Ã‚  ADEC, The association for Death Education and Counseling is a site that has information for the consumer to information to the professional. They offer the Certificate in Thanatology, for grief counselors. I found this site as a link at funeralnet.com, under Grief Resources link.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.ksfda.org  Ã‚  Ã‚  Ã‚  Ã‚  The Kansas Funeral Directors and Embalmer’s Association is a website familiar to me. It has several general information areas for the professional as well as the general public.   Ã‚  Ã‚  Ã‚  Ã‚  http://www.accesskansas.org/ksbma   Ã‚  Ã‚  Ã‚  Ã‚  The Kansas State Board of Mortuary Arts. Another website I know very well. This site has all the state laws that govern funeral directors, embalmers, care and disposal of the deceased, and any other K.S.A. that might be applicable to this subject. There is also licensing information on every individual and every funeral home in the state. There is also a section for the general public, a Q and A of sorts as well. http://www.soros.org/death/ This is the Project on Death in America website.

A Comparative Analysis of Lacatan Banana

Background of the Study We chose this study because we realized how much trees are chopped down to make paper and we realized that we should save more trees.To save more trees, we can use fruit peelings Like the peelings of Lactate and Saba to make handmade paper and If we use fruit peelings we do not Just save trees but we also help reduce wastes. Statement of the Problem This study will compare Lactate Banana (MUSM communicate) and Saba (MUSM geminate x MUSM balancing) as a Component of Handmade Paper. 1. Which is much banana is much better to use as a component of handmade paper? 2.Will this study help and benefit the community? Objectives This study mainly aims to use food wastes, specifically kinds of banana peelings as a component of handmade paper and to save more trees and to help reduce Hypothesis If this study proves that Lactate or Saba banana peelings can be components of handmade paper then they can be alternative for paper. Significance of the Study To make paper, we ch op down trees and we use harmful chemicals.Now this study can produce paper without using harmful chemicals which will be a big help to Mother Nature because we reduce wastes and lessen the trees being chopped down. Definition of Terms Lactate banana (MUSM communicate) : most popular dessert banana In the Philippines; has a higher vitamin content, compared to the Aleutian (white with thinner skin) and Saba varieties (used for abundance).

Robot Ethics and Ethical Issues - 5299 Words

ROBOT ETHICS AND ETHICAL ISSUES ABSTRACT Robot ethics is a branch of applied ethics which endeavours to isolate and analyse ethical issues arising in connection with present and prospective uses of robots. These issues span human autonomy protection and promotion, moral responsibility and liability, privacy, fair access to technological resources, social and cultural discrimination, in addition to the ethical dimensions of personhood. INTRODUCTION Robots are machines endowed with sensing, information processing, and motor abilities. Information processing in robotic systems takes notably the form of perception, reasoning, planning, and learning, in addition to feedback signal processing and control. The coordinated exercise of these†¦show more content†¦In its most basic sense, we define â€Å"robot† as an engineered machine that senses, thinks, and acts: â€Å"Thus a robot must have sensors, processing ability that emulates some aspects of cognition, and actuators. Sensors are needed to obtain information from the environment. Reactive behaviours (like the stretch reflex in humans) do not require any deep cognitive ability, but on-board intelligence is necessary if the robot is to perform significant tasks autonomously, and actuation is needed to enable the robot to exert forces upon the environment. Generally, these forces will result in motion of the entire robot or one of its elements (such as an arm, a le g, or a wheel)†. WHERE ARE THE ROBOTS USED? Labour and services: Nearly half of the world’s 7-million-plus service robots are Roomba vacuum cleaners, but others exist that mow lawns, wash floors, iron clothes, move objects from room to room, and other chores around the home. Robots have been employed in manufacturing for decades, particularly in auto factories, but they are also used in warehouses, movie sets, electronics manufacturing, food production, printing, fabrication, and many other industries. Military and security: Grabbing headlines are war robots with fierce names such as Predator, Reaper, Big Dog, Crusher, Harpy, BEAR, Global Hawk, Dragon Runner, and more. They perform a range of duties, such as spying or surveillanceShow MoreRelatedImportance Of Deontological Ethics In The Movie Robot820 Words   |  4 Pagesphilosophy and ethics, â€Å"argued that morality must ultimately be grounded in the concept of duty, or obligations that humans have to one another, and never in the consequences of human actions† (Tavani, 47). This argument from Kant serves as the foundation for deontological ethics, which believes that morality comes in the form of duties; that humans have the moral duty to do right things and the moral duty to not do bad things. 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